Skip to content Skip to navigation

Selling aquaculture to Americans: Chef Barton Seaver advocates for the “only protein that is guilty until proven innocent”

Dec 7, 2017

If you ask celebrated chef and sustainability advocate Barton Seaver, the best way to sell the message of aquaculture to Americans is not to mention seafood until much later on in the conversation, if at all.

As the “only protein that is guilty until proven innocent” in the United States, seafood faces a great deal of stigma from the average American consumer, according to Seaver. That opposition seems to only intensify when the concept of farm-raised seafood comes into play – a troubling phenomenon that isn’t seen nearly as often with land-based farming operations, the accomplished culinary author argued.