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Spiny Dogfish gets a Marketing Makeover

Oct 28, 2015

Boston Globe: The Gulf of Maine Research Institute, will create promotional events and develop product surveys for potential buyers.

Since 2009, the institute has been promoting local “under-loved” fish like cape shark through its “Out of the Blue” project.

The program introduces restaurateurs and others in the food service industry to local sustainable fish species. In addition to cape shark, its current list of “backyard fish” — because they’re “caught in your own backyard” — includes Acadian redfish, Atlantic mackerel, whiting, and Atlantic pollock.

So far, some results are encouraging, said James Benson, the sustainable seafood manager at the institute. Statistics from the National Oceanic and Atmospheric Administration show that, between 2009 and 2013 (the last year data is available), New England Acadian redfish landings increased from about 3 million pounds per month to nearly 8 million.