Project

Split the Seafood Bill Week 2022

Highlights from our 2022 Split the Seafood Bill Campaign.

From March 21–27, we led a Split the Seafood Bill campaign, where we offered to split the cost of takeout or dine-in orders for anyone who ordered a seafood dish from one of our Culinary Partners. We launched the campaign to support our local restaurants and the seafood industry. We've collected some data on the campaign's impact, and are excited to share the positive results here.

Reward Details

  • From March 21 – 27, we split the seafood bill with 117 community members who entered to win.
  • Winners were awarded with a $30 Visa gift card.
  • Diners reported that the campaign motivated them to try new restaurants, to eat more seafood, and that the extra funds helped them afford a nice restaurant meal during a difficult year.

"It's good for us, it's good for the local fishermen that we do business with."

Chris O'Neil Owner, Boone's Fish House & Oysters Room

Campaign Impact

Here are some of the exciting results from Split the Seafood Bill week.

We reimbursed hundreds of community members over the course of the campaign.
$3,600+

Funding from our sponsors sent money back into diners’ pockets.

Overall Sales
$9,000

The campaign generated direct sales to the participating restaurants that were 2.5 times what we reimbursed to customers.

A chef placing a leaf on a seafood dish with tongs

"This program inspired me to order seafood at restaurants where I normally ate non-seafood items."

Split the Bill participant

Colorful seafood plate with pan fried fish, leaves, radish, and corn
Participating Restaurants
24

We split the cost of orders placed at Culinary Partner locations from Portsmouth to Damariscotta.

Learned About Culinary Partners
50%

Half of our survey respondents learned about our Culinary Partners for the first time.

A rectangular piece of fish is browning on a black frying pan in the foreground, while a more raw piece of fish with a square of butter melts on top.

“Honestly, this is such a win-win promotion. It is a low traffic time of year to get out to wonderful restaurants.”

Split the Bill participant

Inspired to Order
60%

More than half of our survey respondents indicated that the reason they decided to order seafood from one of our Culinary Partner locations was because of our campaign.

raw redfish on a cutting board with herbs
Trying Something New
25%

One quarter of our survey respondents indicated that they placed orders at restaurants they had never tried before or had not been to during the pandemic.

"We love local fresh seafood!"

Split the Bill participant

In Support of our Culinary Partners

Just as working waterfronts are part of the cultural and economic bedrock of the Gulf of Maine region, restaurants play a critical role in our communities. Our Culinary Partners listed below are businesses that commit to making Gulf of Maine seafood available on their menus at all times. These businesses are dedicated supporters of the local seafood industry, and due to the ongoing challenges of the pandemic, these restaurants need our support.

Presenting Sponsor

The Split the Bill campaign was possible thanks in part to the generous support of our presenting sponsor, Hannaford.

Principal and Supporting Sponsors

Project Team